January 27, 2016
The rise of Amazon as a retail success story stands in stark contrast to troublesome times in the retail sector. Amazon.com was reportedly the best-performing S&P 500 stock last year, and it could surpass Macy’s as the most popular fashion retailer in America, thanks to a fashion category growth of 91 percent.
The bleak retail landscape includes layoffs and store closings at Macy’s, Finish Line and WalMart, the bankruptcy of American Apparel, and plunging stocks for Staples, Gap and Bed Bath & Beyond. Sector challenges include evolving omnichannel models, and emerging e-commerce start-ups.
Seattle-based Amazon has revolutionized retailing, selling a nearly unimaginable array of low-priced goods, while elevating shipping speed and efficiency to unmatched levels. Amazon’s biggest threat may be from jet.com, a bold start-up launched last year.