December 23, 2015 Comments Off on What Women Want… For the Holidays Views: 476 Connect Classroom

What Women Want… For the Holidays

Influenster, a new product discovery platform, surveyed 5,733 of its users to find out what gifts millennial women want this Holiday Season.

While word-of-mouth dominates decision making amongst this demographic 84% of the time, according to the survey, other platforms with influence include social media (75%), brand websites (41%), magazines (39%), television (36%), mail catalogues (21%), news websites (16%) and newspapers (12%).

Here’s the top 5 categories to give for the ladies:

  1. Beauty – 84%
  2. Clothing and Shoes – 82%
  3. Gift Card- 74%
  4. Money – 70%
  5. Bag/Purse/Wallet- 65%

Read More at Adweek.com

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