June 30, 2020
Only 44% of Americans are planning overnight vacation or leisure travel in 2020, according to research commissioned by the American Hotel & Lodging Association (AHLA).
The study found that among those traveling, most indicated a high interest in road trips, family events and long weekends over the summer months. Additionally, 68% of those travelers indicated that they are likely to stay in a hotel in 2020. Among Americans planning to travel in 2020, 59 percent expect to take their first overnight trip by the end of the summer.
Traditionally, approximately 70% of Americans take a vacation in a given year, according to AHLA.
“Travel is by no means back yet, but we are encouraged to see people begin to travel as their communities reopen, and we all learn to navigate this new normal,” said Chip Rogers, president and CEO at AHLA. “If you are thinking about traveling in 2020, my message to you is that hotels are clean and safe places, and we are ready to welcome you when you’re ready to travel.”
Read full AHLA report here.
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