April 21, 2017 Comments Off on An Airbnb for Retail Space Launches in NY Views: 439 National News, New York News, Northeast

An Airbnb for Retail Space Launches in NY

London-based Appear Here launched an Airbnb-like marketplace for retail space in New York. The platform matches vacant retail space with pop-up stores, and it has already lined up several major landlords, including Brookfield Property Partners and Simon Property Group.

The company is known for creating new “destinations,” by utilizing non-retail locations, such as an abandoned men’s restroom in a London subway station for a fashion-forward menswear shop last year.

The marketplace is expected to be a boost for the retail sector, which is facing retail consolidations and store closings, primarily as a result of consumers’ shifting to ecommerce shopping habits.

For landlords such as Brookfield, the strategy is to bring diversity to its retail spaces by adding pop-up stores in public areas, such as the Winter Garden at Manhattan’s Brookfield Place.

Read more at Appear Here

Connect With Brookfield Place

Connect With Appear Here

Subscribe to Connect Daily National

For comments, questions or concerns, please contact Dennis Kaiser

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone

Tags: ,

Comments are closed.