January 11, 2016
Auction.com is ripping a page from its $50 million investor, Google Inc. Similar to Google’s structure under Alphabet Inc., Auction.com is introducing its new brand and platforms under the moniker Ten-X.
Ten-X, comprised of Ten-X Commercial, Ten-X Homes, and Auction.com, will provide a robust platform where buyers, sellers, agents, and brokers can easily buy and sell both high-quality commercial and residential real estate. Launching in March, the fully-responsive platform supports auctions and traditional transactional options, and is optimized for mobile, tablet, and desktop.
Since 2007, Auction.com has sold over 200,000 residential and commercial properties for north of $35 billion, including the largest online sale ever for an office complex in Manhattan Beach to the tune of $96 million.
Ten-X Chief Executive Officer Tim Morse states, “Ten-X offers a proven platform, a simplified process, and the information and tools that allow everyone to confidently buy and sell real estate online.”