March 18, 2019
Murrieta and Temecula in Southwest Riverside County are known for being home to more than 35 wineries. New research by JLL shows that’s not the only industry on tap in the area.
Over the past decade the region has experienced a tremendous proliferation of breweries in retail and industrial strips. Since 2009, when Black Market Brewing Company opened in Murrieta, 13 craft breweries have opened and JLL notes future regional growth is expected.
Factors fueling the growth according to JLL include:
– Nationally, craft beer companies grew 5% through 2018. This may reflect the growing national trend towards hyperlocal gastronomy, with an emphasis on quality over quantity.
– Retail growth has been expanding in Southwest Riverside County with the rising needs of an ever-expanding population. Murrieta and Temecula’s population have each doubled between 2000 to 2018.
– California leads the nation in craft beer manufacturing licenses, with 764 breweries in 2018. And since San Diego County is considered a top 10 national destination for craft beer, the growth in breweries in Murrieta and Temecula is likely a natural extension of its proximity along the 215/15 corridor.
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