November 29, 2016 Comments Off on Bricks vs Clicks: C&W Reports Holiday Season Winners Views: 1469 California, California News, Top California Stories, West

Bricks vs Clicks: C&W Reports Holiday Season Winners

Cushman & Wakefield examined the impact of e-commerce on the supply chain and brick-and-mortar retail to determine the early winners in this holiday retail season. Given the importance of November and December to retailers, it is worth finding out why Cyber Monday is eclipsing Black Friday, as well as the implications of e-commerce growth.

Cushman & Wakefield’s Garrick Brown says, “…this is a make or break time for retail.”

Findings presented in a recent C&W webinar revealed:

  • Overall holiday retail sales growth of 3.7% anticipated in 2016
  • Continuation of ‘Christmas creep,’ as discounts and markdowns motivate bargain-seeking consumers to start shopping earlier
  • Demand remains strong across all industrial product types (i.e. large peripheral fulfillment centers, smaller close-in fulfillment centers, sortation hubs and last-mile depots)
  • Major retailers are working to leverage bricks-and-mortar stores in this mix
  • Last-mile fulfillment continues to be the main driver and biggest challenge for e-commerce

Cushman & Wakefield’s Ben Conwell says, “Retailers are increasing their push to be better, smarter, faster and cheaper, and to position the right inventory closer to the customer at the right time.”

Read more at Cushman & Wakefield

Connect With Cushman & Wakefield’s Brown

Connect With Cushman & Wakefield’s Conwell

For comments, questions or concerns, please contact Dennis Kaiser

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