May 17, 2016
In recent years, the Penn-Harris-Madison School Corp. in northern Indiana sold naming rights to its football field for $400,000, as well as to its baseball and softball fields to an auto dealership and law firm, respectively.
Naming rights is a way for professional sports teams and art museums (as well as colleges and universities) to bring in extra money. Now, it’s being seen as a vehicle for extra funds among increasingly cash-strapped school districts.
“I see this as kind of a logical progression,” said Josh Boyd, an associate professor at Purdue University’s Brian Lamb School of Communication. “It’s not surprising we’re seeing the next level down in athletics doing the same thing. But I think it’s still in the early stages.”
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