April 1, 2016
Chipotle filed a trademark application for the phrase, “Better Burger,” implying their potential interest in starting a burger chain. Chipotle’s spokesman Chris Arnold says, “the Chipotle model could be applied to a wide variety of foods.”
Since Chipotle has been dealing with ongoing E. Coli breakouts, the chain is apparently looking to rebound from its plunging sales with a potential new avenue of cuisine. Although stock analysts believe that this will not dramatically impact the company’s bottom line in the short-term, there could definitely be upside down the line.
Alternative ventures to the burrito chain are not foreign to Chipotle, who currently operates 13 ShopHouse Southeast Asian Kitchen restaurants, as well as three Pizzeria Locale locations.