July 8, 2020
Cushman & Wakefield forged an agreement with foot traffic analytics platform Placer.ai, and will deploy the platform nationwide. The Chicago-based services firm says the partnership will enhance its ability to help clients make data-driven decisions about their portfolios, particularly in retail.
“In the current environment, it is imperative that tenants and property owners – especially in the retail sector – understand where they have the best chances of success and how a location can optimize the goods or services they offer,” said Barrie Scardina, head of retail for Cushman & Wakefield in the Americas. “By adopting technology solutions like Placer.ai, Cushman & Wakefield empowers clients to make well-informed, data-driven decisions about their portfolios.”
Placer.ai harnesses mobile data from tens of millions of devices, thereby applying the latest in AI, machine learning and big data analytics to generate accurate insights and behavioral predictions for any location or store, Cushman & Wakefield said.
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