December 2, 2016
While Black Friday is a highly touted day for deals in the United States, its success was quickly overshadowed by Cyber Monday’s online sales. This year, online sales rose by 12% to $3.45 billion.
Adobe Digital Insights reported that retailers began offering discounts later this year, which left consumers itching even more for Black Friday and Cyber Monday deals. With the proliferation of “buy online, pick up in store” options, holiday shopping is being delayed until later in the year.
Adobe surmises that there will be 53 consecutive days where online sales will see $1-billion plus in revenue. Cyber Monday’s hottest sellers included: Lego, Nerf, Barbie, Apple iPhone, and Samsung 4K TVs, to name a few. As for Amazon, the Amazon Echo Dot speaker was its top seller on Thanksgiving, Black Friday and Cyber Monday.
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