January 22, 2019
EVO Entertainment Group closed on its purchase of Fritztown Entertainment, owner/operator of the Fritztown Cinema and The Backyard, a 2,500-capacity outdoor amphitheater in Fredericksburg, TX. The purchase increases San Marcos, TX-headquartered EVO’s footprint by four cinema screens, while expanding its entertainment offerings to include live music concerts.
Fritztown Cinema and The Backyard are situated on five acres at 2254 US 87. The Backyard came online in 2017, while the adjacent cinema, built at a cost of 2.4 million, is an independent movie house known for the annual Hill Country Film Festival.
EVO will assume ownership and operations of Fritztown immediately, with no interruption to normal business hours. “The addition of Fritztown provides us with the unique opportunity to not only expand our cinema footprint, but to diversify our operation and extend into new segments within the entertainment space as well,” said EVO’s Mitch Roberts.
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