April 29, 2016
By: Daniella Soloway
The Energizer Bunny has some competition, because society’s usage of social media just keeps going, and going…. and going.
Facebook is in a league of its own in terms of its first quarter earnings, and it’s not hard to understand why the company continues to soar. According to recent stats, people around the globe spend more than 50 minutes a day on the social media giant’s platforms–Facebook, Instagram, and Messenger.
While users fuel its growth with constant scrolling, Facebook’s ad impressions have risen by 50% in this quarter alone, allowing its average price per ad to increase by 5%.