November 9, 2015
It seemed like Fresh & Easy was going to have a major turnaround when billionaire Ron Burkle’s Yucaipa Cos. bought it in 2013. Unfortunately, that was not the case.
Fresh & Easy recently filed for bankruptcy for the second time in the past two years. Reports indicate there was not enough financing put into the chain by Yucaipa Cos. to make it more successful.
Fresh & Easy was geared toward both a well-heeled consumer, as well as shoppers that wanted to save time and money because of its convenience.
In the end, like many others, Fresh & Easy fell victim to the stiff grocery competition in Southern California.