October 5, 2016
Google introduced its latest smartphones, smart speakers and wireless routers. The unit of Alphabet Inc. solved design, supply chain and manufacturing challenges in the past year. Ahead, it must figure out returns, recycling, branding, and marketing.
Analysts say, Google will need to step up its customer-service game, technical support and distribution partnerships, significantly. Perhaps more importantly, Google must explore building a retail store footprint, similar to rival Apple, which showcases products in its own stores.
Google has no brick and mortar presence. Google’s new Pixel phones will be sold at Verizon and Best Buy Co. stores in the U.S., as well as Google’s online store, a temporary store in New York and through its wireless service.
Apple stores are retail industry models in a buying experience that integrates online. Apple’s holistic product life cycle approach encompasses the journey from factory to consumer and eventually back into a recycling program.
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