February 19, 2019
Ground-lease REIT Safety, Income & Growth Inc. has rebranded and is changing its company name to Safehold Inc., effective Feb. 25. The company will continue trading under the stock ticker SAFE.
“This rebrand is about far more than a stronger name, logo and visual system,” said Jay Sugarman, charman and CEO of Safehold and its manager, iStar. “We want prospective customers to clearly understand how we offer a competitive advantage, reducing the cost of capital and providing a low, predictable cost of funds over a very long term.”
The company said the rebrand reflects the natural evolution of Safehold’s business. iStar launched Safehold in June 2017 with a business model of acquiring, owning, managing and capitalizing ground leases.
In January, Safehold announced that iStar had made an additional $250-million equity investment, bringing its total investment in the platform to $400 million.
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