March 28, 2019
Another Fifth Avenue retail flagship will go dark, as Tommy Hilfiger announced it would shutter the 22,000-square-foot 681 Fifth Ave. location along with the Collins Avenue store in Miami. The two stores were the fashion icon’s only full-priced retail outlets in North America.
The Tommy Hilfiger closing follows similar moves by Lord & Taylor, Gap and Henri Bendel with their Fifth Avenue flagships. The brand’s parent company, PVH Group, said it expected to incur $60 million in pre-tax costs related to the Fifth Avenue and Collins Avenue closings.
PVH also reported quarterly gains from its Tommy Hilfiger operations. Closing the stores, PVH’s Daniel Greider told Women’s Wear Daily, was in line with “our strategic objective to further reach and engage with digitally savvy North American consumers.”
Accordingly, Greider said, “we will focus on next-generation retail experiences and partnerships, to stay ahead of today’s continuously-changing shopping habits and preferences.”
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