May 29, 2019
Chicago-based Hyatt Hotels Corp. created a new, dedicated lifestyle division, which brings together Hyatt’s and former Two Roads Hospitality’s lifestyle brands, including Andaz, Alila, Hyatt Centric, Joie de Vivre Hotels, Thompson Hotels and tommie. Frederic Flageat-Simon, former CEO of Two Roads Hospitality Asia, will head up global operations strategy for Hyatt’s new lifestyle division.
He will work in partnership with the Global Commercial Services organization to drive enhanced operational and financial performance for the lifestyle brands. Heather Geisler, vice president of global brands, will focusing on driving global brand awareness around Hyatt’s lifestyle division brands.
This new cross-functional division is a first of its kind for Hyatt, and will center on the development, positioning, and execution of Hyatt’s lifestyle portfolio.
Hyatt’s Mark Vondrasek says, “With the introduction of a dedicated lifestyle division, we’re able to dive deeper into our guests’ preferences and further carve out Hyatt’s role in this important segment.”
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