February 9, 2016
Honest Co., the online shopping startup co-founded by actress Jessica Alba, is reportedly moving toward an IPO. Sources familiar with the deal say Goldman Sachs Group Inc. and Morgan Stanley are working with the Santa Monica-based company on an offering.
Company executives have indicated their desire to go public in the past, though representatives declined to comment publicly. The IPO markets were quiet last year, and no company went public in January.