December 14, 2018
Starbucks Reserve Roastery New York was set to open its doors Friday morning. The 23,000-square-foot retail space in the Meatpacking District is the largest Roastery in the world.
“We designed the Roastery as the pinnacle experience around all-things-coffee, and there is nothing else like it in the world,” said Starbucks CEO Kevin Johnson.
“Beverages such as Draft Nitro, Cold Foam and the recent launch of Juniper Latte all began at the Roastery, and have since been introduced to Starbucks locations around the world,” he continued. “It is the ultimate Starbucks Experience and an unforgettable way to connect with our customers.”
The Seattle-based coffee chain first came to New York in 1994, when Broklyn-born Howard Schultz, now chairman emeritus, opened an Upper West Side location. Today there are 350 Starbucks stores across the five boroughs, and the chain is the largest in Manhattan, although they’re outnumbered citywide by Dunkin Donuts.
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