September 14, 2016
Apple products will be sold in Cincinnati-based Macy’s department stores. In fact, the giant retailer plans to build an Apple store inside its flagship New York Herald Square location.
Macy’s is the first retailer to house an Apple store within its department store walls. Macy’s will also be the first department store to sell Apple Watches this holiday shopping season at more than 180 stores.
The move is designed to counter consumers’ shift toward online shopping. That’s a reality reflected in Amazon’s current pace to overtake Macy’s next year as the largest apparel retailer.
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