May 20, 2016
Westfield is investing roughly $1 billion to redevelop two San Diego area malls, in an effort to appeal to consumers’ shifting shopping desires. The redevelopment is aimed at creating engaging destinations, and is a way to accommodate online shopping trends.
Omnichannel strategies now include multiple paths to purchase, whether buying in person, ordering at a store for next-day delivery, selecting products online, or placing a phone order. The retooled retail center is more than a collection of stores, as anchor department stores will now give way to more park-like spaces that engage visitors.
At Westfield’s University Towne Centre, where a $700 million renovation is due for completion late next year, 10 sit-down restaurants are planned in the expanded mall site, that also includes plans for 310 luxury apartments and 30,000 square feet of office space.