June 16, 2017
Just like its sales of billions and billions of burgers, when it comes to hiring new employees, McDonald’s is second to none.
Needing to add an estimated 250,000 workers this summer, McDonald’s is taking a savvy social-media approach, going straight to Snapchat, where teens and college-age men and women gossip and share photos.
McDonald’s is calling its hiring tool “Snaplications.” A Snapchat user can view a 10-second video ad about how great it is to work at McDonald’s and if the job prospect wants to know more, there’s a link to McDonald’s career page in Snapchat and to the job application.
McDonald’s use of “Snaplications” might just be what the industry needs to tempt teen workers (whose preferred method of communication is social media) into filling out an application.
Snapchat is a great way for McDonald’s to connect with young workers, said Susan Hay, founder of the career coaching firm Launching U. “Showing up as someone who knows how students spend time on social media is smart of them”.
“Their phones are the center of their lives,” said Peter Harrison, CEO of Snagajob, an online job search engine, adding that one reason why fewer young people may have jobs is because many want to apply for jobs on their phones only. “Quite frankly, it’s hard to complete an application from a phone.”
McDonald’s expects that its own and franchised restaurants will hire an estimated quarter-million people across the country this summer.