November 5, 2019
Microsoft Corp. announced a $1.5 million investment in Ciudad Juarez, Mexico, across the border from El Paso. The tech giant’s interest involves helping expand manufacturing capabilities among companies on both sides of the U.S.-Mexico border.
“Businesses in El Paso and Juárez exchange goods and services back and forth, creating products commonly made in the Mexican city with American components using advanced manufacturing technologies,” said Microsoft president Brad Smith.
The investment is part of Bridge Accelerator, a program that will train personnel in 75 existing companies in both El Paso and Juarez. The plan will focus on making the El Paso-Juarez region the leader of advanced manufacturing, advanced logistics and business services,” Smith noted.
Microsoft is no stranger to the region, having launched an initiative in 2017 called TechSpark, with the goal of creating economic opportunities along the border through modern software and cloud services.
Pictured: El Paso, looking west toward Juarez
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