June 22, 2017
Creative NFL teams are finding new uses for facilities once the final whistle has blown on game day. During the offseason, teams are transforming stadiums, partnering with other companies for new activities or using HQ facilities to create new experiences for fans.
Typically, stadiums get used nine or 10 dates a year for football games, with concerts or trade shows booked for a few other dates. In the past, teams have opened the doors for tours of the stadium, field, luxury boxes, and locker rooms, or held NFL Draft parties.
Now, some are taking it to the next level. Stadiumlinks’ is transforming four stadium fields around the league (Tampa’s Raymond James Stadium, FedEx Field in Landover, MD, San Francisco’s Levi’s Stadium and the L.A. Memorial Coliseum) into nine-hole golf courses.
The Dallas Cowboys new HQ facility, The Star in Frisco, TX, has what they call, Cowboys Fit at The Star. Basically, it is a gym at the team’s facility where fans can “train like a professional athlete.”