December 2, 2016 Comments Off on Are Online Shoppers Paying Too Much? Views: 286 California, California News, Top California Stories, West

Are Online Shoppers Paying Too Much?

Consumers who shop in stores may have an advantage to those who shop online. New research by ICSC studied 547 products in several categories at 124 stores across the country earlier this summer.

The survey found specific categories, such as beauty products, women’s apparel, women’s accessories and women’s shoes, were significantly less expensive in-store, for the same products, with an average cost savings of 7% across those categories.

ICSC’s Tom McGee says, “There’s no replacement for the social and emotional aspects of going shopping, nor the ability consumers have to touch, see and try out merchandise when they visit a physical store.”

Women’s Apparel Pricing Favors In-Store

  • Athletic wear 19% savings
  • Pants/jeans/shorts 10% savings
  • Shirts/blouses/tops 8% savings
  • Dresses 2% savings

Beauty Brings Big Savings to Brick-and-Mortar

  • Lotions 27% savings
  • Bath/cleansers 22% savings
  • Hair products 15% savings
  • Makeup 14% savings

Footwear for Women at Significantly Reduced Price

  • Sandals 18% savings
  • Athletic shoes 9% savings
  • Boot/casual/flats 6% savings

Read more at ICSC

Connect With ICSC’s McGee

For comments, questions or concerns, please contact Dennis Kaiser

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