January 13, 2021
Online shopping for the 2020 holiday season reached $188.2 billion during November and December. That was up 32% year over year, according to Adobe Analytics.
The shopping season saw a couple of firsts: e-commerce’s first $100-billion month, with November reaching that milestone including Black Friday and Cyber Monday; and a daily consumer spend exceeding $1 billion per day.
“In light of the pandemic, digital became the primary way for people to connect, work, be entertained and shop, helping set online spending records for the holiday season,” said Taylor Schreiner, director of Adobe Digital Insights.
He added, “Now, as COVID-19 cases continue to rise and more stringent lock-down measures return, online spending is expected to stay elevated, at least for the early part of 2021.”
It wasn’t all about door-to-door delivery, though. Adobe Analytics reported that “buy online, pick-up in-store” transactions were up 40% over the 2019 holiday season.
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