July 26, 2017
As the retail sector grapples with store closings and declining mall activity, many blame e-commerce for industry shifts. Online shopping, a significant factor, is just part of the picture, according to Real Capital Markets.
A larger shift in consumer buying habits is considered the greatest threat to retail, according to a recent Real Capital Markets Retail Sentiment Report.
Changing habits include customer experience expectations. Consumers demand more attention, better pricing, store rewards programs, and personalized service. Retailers that provide a great experience are being rewarded; those that don’t are increasingly challenged. Add in the ease and popularity of online shopping, along with same or next-day delivery, and you have the current state of retail.
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