January 25, 2017
Hours after RealPage announced it was acquiring apartment and student housing research company Axiometrics, headquartered in Addison, TX, Connect Media’s Amy Wolff Sorter caught up with Axiometrics founder and CEO Ron Johnsey, to learn more about the joining of the former market research rivals.
Q. How, exactly, did this deal come about?
A. Steve Winn (RealPage board chairman and CEO) approached me, and shared what he had in mind. We thought it made a lot of sense, because they were hooking up with Real Capital Analytics. We want to continue being the prime source for data, and the acquisition gives us more resources. It means we’ll have a stronger offering to our clients. We’ll close on this in the next 10 days or so, and we’ll obviously be working on an integration plan so we can take advantage of both our platforms and the RCA data.
Q. What does this mean for the Axiometrics organization?
A. Nothing will change organizational right now. At some point, we’ll move to their headquarters (in Carrollton, TX), but that will take a while to work out. The branding will stay the same; RealPage likes the brand. They did quite a lot of research on our name and reputation, and don’t want to touch that. We’ll have some enhanced, new offerings from this relationship. We’ll continue growing this year – last year, our new bookings were up 90%. We’ll keep on doing what we’re doing under the RealPage umbrella.
Q. What about you? Will you retire?
A. No. I’m not retiring. I’ll be working for RealPage, as will Keith Walters (Axiometrics’ president and COO). I’m more the visionary, and Keith runs the day-to-day operations. That’s how we’ve done it, and those roles won’t change. Keith will be helping to grow operations with the combined platforms. We’re already in fantastic growth mode; we’re about 150 employees now, and could be to 180 by the end of the year.
For comments, questions or concerns, please contact Amy Sorter