November 8, 2019
The City of Santa Monica revealed the latest vision for the revitalization of the Third Street Promenade. The new master plan for Promenade 3.0 was presented this week for the three-block retail corridor that attracts more than 15 million visitors to the heart of Santa Monica’s historic Downtown between Broadway and Wilshire Boulevard.
Santa Monica Mayor Gleam Davis said in a statement, “Our predecessors were bold in 1989, and it’s time to be bold again as we reimagine the total experience of the Third Street Promenade. It’s time to reinvest in a community asset that has enriched lives and significantly contributed to Santa Monica’s prosperity.”
The project team, including Rios Clementi Hale Studios, Gehl and KPFF, conducted on-site observations of the corridor throughout 2019, and secured feedback from stakeholders and property owners. The result is three design concepts called Improve Adapt, and Transform.
Transform is the most ambitious design concept that would remove and replace all existing pavement and materials. Speed tables would be added at intersections, underground utilities and infrastructure will be reworked, retail pavilions would be removed, and new shade trees would replace aging Jacaranda trees.
The other ideas would involve less dramatic measures including raising the roadway, removing retail pavilions or eliminating curbs.
The city anticipates construction commencing as early as winter 2023, and wrapping up by fall 2024.
* Rendering courtesy of Rios Clementi Hale Studios
For comments, questions or concerns, please contact Dennis Kaiser