October 10, 2019
The Scion Group has introduced what the locally-based company says is the first complete national brand family in the student housing business. Each of the four brands—Alight, Lark, Redpoint and Ion—is designed to appeal to specific student needs and expectations.
“The new Scion family of brands that we are rolling out today is a true innovation in the way that student housing assets are owned and operated,” said Rob Bronstein, president and founder of The Scion Group, which serves nearly 54,900 residents in high-quality communities at 54 campuses nationwide.
“The Scion Group is celebrating our 20th anniversary in business this year,” Bronstein continued. “Our experiential branding strategy is informed by those two decades of advising colleges and universities and operating student communities.”
The company likens its approach to the hospitality industry’s niche branding of various property types, e.g., Hilton’s brands ranging from Hampton to Waldorf Astoria.
Pictured: Scion’s Lark Chapel Hill in Chapel Hill,NC.
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Tags: Student Housing