June 11, 2020
Seattle-based Starbucks plans to accelerate the transformation of its store portfolio in the U.S. through the integration of the physical and digital customer experience. Up to 400 company-owned stores will be closed over the coming 18 months, though Starbucks still plans to open roughly 300 new stores in its current fiscal year.
The coffee giant plans to increase convenience-led formats in company-operated locations with drive-thru and curbside pickup options, as well as Starbucks Pickup locations located in dense markets such as New York City, Chicago, Seattle and San Francisco. The company says the changes are accelerated due to shifts in the retail environment because of COVID-19, and to meet the already evolving customer needs of convenience, connection and personalization offered through a digital experience.
Starbucks’ Kevin Johnson says, “As we navigate through the COVID-19 crisis, we are accelerating our store transformation plans to address the realities of the current situation, while still providing a safe, familiar and convenient experience for our customers.”
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