August 26, 2016
The proposed San Diego Chargers $1.8-billion downtown football stadium and convention center would reportedly boost tourism and add to hotel revenues. A report by Hunden Strategic Partners found that it will draw 900,000 new visitors annually, boost hotel revenues by some $750 million over the first decade of operation, and generate an average annual increase of $12.5 million in hotel stay taxes.
Measure C, which qualified as an initiative for the November ballot, would increase hotel stay taxes to 16.5%. A majority of the resulting revenue would go toward building and operating a convention center and NFL stadium.
The hybrid stadium/convention center concept is generating higher tourism estimates because it envisions a city or joint powers agency collaborating to design and run the complex. Reports prepared for convention center or tourism marketing agencies presumed the spaces would compete for events separately.
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