September 25, 2020
A new survey of American Hotel & Lodging Association (AHLA) members found that the hotel industry remains on rough footing due to the ongoing COVID-19 pandemic. The Washington D.C.-based organization conducted the survey of hotel industry owners, operators, and employees from September 14-16, 2020, with more than 1,000 respondents.
According to the suvey, 68% of hotels have less than half of their typical, pre-crisis staff working full time, and without further governmental assistance, 74 percent of respondents said they would be forced to lay off additional employees. Additional findings included half of hotel owner respondents reporting that they are in danger of foreclosure by their commercial real estate debt lenders due to COVID-19 and more than 67% of hotels reporting that they will only be able to last six more months at current projected revenue and occupancy levels absent any further relief.
“It’s time for Congress to put politics aside and prioritize the many businesses and employees in the hardest-hit industries. Hotels are cornerstones of the communities they serve, building strong local economies and supporting millions of jobs,” said Chip Rogers, president and CEO at the AHLA. “Every Member of Congress needs to hear from us about the urgent need for additional support so that we can keep our doors open and bring back our employees.”
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