June 22, 2017
Two national retailers are bucking the online trend by adopting more traditional approaches to supply chain logistics, and it is paying big dividends. Framingham, MA-based TJX Co., parent company of T.J. Maxx and Marshalls, has recorded 33 straight quarters of increased same-store sales, while generating nearly all of its sales from 3,800 physical stores.
The retailer hasn’t embraced an online selling strategy, or used big data to determine what shoppers want. Instead, the company relies on seasoned merchandise buyers with a keen eye for what will sell. Coupled with a supply chain that is quick to restock racks with “fresh merchandise” and a “Door to Floor in 24” practice, its strategy keeps customers coming back in search of bargains.
That’s one reason TJX plans to open 250 stores this year, and envisions eventually growing its footprint to 5,600 stores globally.
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