December 7, 2016
Target plans to open a second smaller footprint store in Orange County next year. The “flexible format” concept will occupy 41,700 square feet of a shuttered Ralphs located in the Rusty Leaf Plaza shopping center in Orange, CA.
The one-stop shop stores offer a similar array of merchandise and groceries as a regular-sized Target, though are much smaller compared to typical 150,000-square-foot stores. They don’t offer lawn and garden supplies, but product assortments are catered to suit the neighborhood.
The mini Target is slated to open in October 2017 and will be the 10th in SoCal.
So far, 31 flexible-format stores have been opened nationally, with 28 more slated to open in the U.S. over the next three years. SoCal is one of the 10 priority growth markets for the urban format.
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