January 4, 2016
Target has plans to open 15 smaller stores, as part of a nationwide push to bring the retailer closer to urban dwellers.
The new stores will range from 19,000 to 45,000 square feet, whereas typical Target stores are between 80,000 and 160,000 square feet. The retailer has chosen to nix the brands of TargetExpress or CityTarget, and instead will keep the Target name for all of its storefronts.
Target’s smaller stores will be more efficient-based, as opposed to the mass-market big-box stores that are its trademark. This year, new stores will open in Long Beach, Philadelphia, Brooklyn, Brookline, Chicago, Cupertino, and in the Queens and Tribeca areas of New York City.