February 25, 2016
For more retail news and trends, be sure to attend Connect Retail West on March 16th at the Conga Room at LA Live.
In the escalating online sales race, Target is leaving Amazon and Walmart behind. Target’s skyrocketing digital sales increased 34-percent in the fourth quarter of last year. During the same period, Walmart’s sales increased by just 8-percent, and Amazon recorded a 26-percent net sales increase.
Though most traditional retail chains only collect a small percentage of overall sales from e-commerce (5-percent in Target’s fourth quarter), it is impacting growth. Two-thirds of Target’s 1.9-percent increase in comparable sales was reportedly rooted in digital.
That kind of growth is causing retail chains to make serious investments to grow e-commerce. Target’s approach is designed to let guests purchase products seamlessly in stores, or through its digital sales channels.