September 9, 2016 Comments Off on Teen Traffic Up at Malls Views: 407 California News, Connect Classroom

Teen Traffic Up at Malls

Malls are putting up a fight. And while the news may be too late for teen retailers Wet Seal, American Apparel, Pacific Sunwear and Aeropostale Inc (bankruptcy casualties), nor might it derail e-commerce juggernauts like – the demise of brick-n-mortar may yet be premature.

Teens and young adults surveyed by William Blair reveal an interesting trend. They are frequenting malls more in 2016 than in 2015, reversing a downward trend started in 2013. In fact, 41% say they increased mall time.

So, just what are teens doing at the mall now? Surprisingly, 24% of them say the mall is their preferred place to to meet with friends, which beats out movie theaters (21%), restaurants (21%) and sports clubs/extracurricular activities (10%).

The finding suggests that malls’ efforts to increase relevancy is gaining traction.

Read More at Benzinga

For comments, questions or concerns, please contact Dennis Kaiser

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone

Tags: , ,

Comments are closed.