April 16, 2015
By: Chris Rising, Rising Realty Partners
“We’ve got a rising generation of talented, striving, innovative young people…And what we’re seeing here is the way that technology is changing not just how you do business, not just how you buy products, but also how you interact, how you organize politically, how you get involved in the community and how you solve problems. And all of that can support millions of new jobs.”
As an investor in Cross Campus, and a member of the Board, it was an honor that the President of the United States hosted a town hall meeting last week at Cross Campus’ Santa Monica campus. Cross Campus is a membership-based, collaborative work environment and business event venue with locations in the heart of Silicon Beach and a new venue opening in Pasadena, CA. It is based on the premise that “productivity wins” and “creative collisions” drive innovation. It’s membership is very diverse but it is clearly being driven by The Millennial Generation (those born after 1980 through 2010). As President Obama stated about Millennials “in some ways, entrepreneurship is in the DNA of this generation.”
The Millennial Generation is the largest generation in U.S. history and makes up a third of our U.S. population. There are some impact facts about this generation that is markedly different than Gen X (1965 to 1980) or the Baby Boomers (1945 to 1965):
Access to the Internet: This is the first generation to have had access to the internet during their formative years;
Most Diverse Generation: 42% identify with a race or ethnicity other than non-Hispanic white, around twice the share of the Baby Boomer generation.